Episode 14

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Published on:

17th Apr 2026

How To Build a Community From Scratch with Jon Good

Jon Good, owner and publisher of Fort Wayne Real Producers and national training director for 130 markets, shares how selling Cutco knives at 18 launched an entrepreneurial journey that transformed the real estate community. From athlete to business owner, Jon unpacks the fundamentals of adding value, taking steps of faith, and closing the integrity gap between intention and action.

Key Takeaways

● Add value always: your clients owe you nothing, it is your job to earn the relationship

● The integrity gap is the space between what you say you will do and what you actually do; high performers minimize it

● Activity is king: consistent effort drives consistent results in any business

● Step through open doors; if it is not the right one, it will close on its own

● Stop competing, start collaborating; 85% of homes are co-brokered, and relationships win

● Study success by sitting down with high performers and learning their stories

● Follow the proven blueprint; steal with intention, practically everything (SWIPE)

● Identify the top producers first, then focus your energy on building those relationships

● Winning at life is defined by faith, family, and giving without expectation of return

Guest Info

Jon Good ("Johnny Bueno")

Owner and Publisher, Fort Wayne Real Producers

National Training Director, Real Producers (130 markets)

Based in Fort Wayne, Indiana

Resources

● Real Producers Magazine: www.realproducersmag.com

● The N2 Company (parent company): www.n2co.com

● Cutco Cutlery: www.cutco.com

● Vector Marketing: www.vectormarketing.com

● Bethel University (Mishawaka, IN): www.betheluniversity.edu

● University of Notre Dame: www.nd.edu

● Think and Grow Rich by Napoleon Hill: www.naphill.org

● NOLL Team Real Estate: www.nollteam.com

● Lou Holtz (WIN philosophy): www.louholtz.com

Connect

Student of the Game Podcast

● Host: Brad Noll, Noll Team Real Estate

● Website: https://www.nollteam.com

Guest: Jon Good

● Fort Wayne Real Producers: www.realproducersmag.com/fort-wayne

● LinkedIn: https://www.linkedin.com/in/jon-good-216277ba/

Also, check out the Moving Fort Wayne podcast for real estate-specific content.

  • YouTube: https://www.youtube.com/channel/UCgOrL7ofkyBukIS3YKE9H1A and the
  • Audio: https://movingfortwayne.captivate.fm/listen

Hashtags

#StudentOfTheGame #Podcast #Entrepreneurship #PersonalGrowth #MasterTheFundamentals #RealEstate #RealProducers #Mindset #WinAtLife #FortWayne #RelationshipsWin #AddValueAlways #Cutco #FaithInBusiness

This podcast was produced by Truth Work Media — helping businesses and organizations tell their story through strategic podcast production.

Learn more: https://truthworkmedia.com/

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About the Podcast

Student of the Game
Unlocking Success: Conversations with Entrepreneurs and Leaders to Inspire Your Journey
Welcome to the Student of the Game Podcast with host, Brad Noll, realtor, entrepreneur, and athlete. This season, Brad will bring you inspiring conversations with accomplished business leaders and entrepreneurs who will share their journeys to success. He will explore the challenges they've faced, the triumphs that made their efforts worthwhile, and the mentors who guided them along the way.
Join us this season as we learn from the best and work together to achieve success in life and business. Let's win TOGETHER.

About your host

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Brad Noll

I grew up a Coach's Kid. The locker room was my classroom. I had many successes personally in basketball, but that wasn't the most fulfilling. My best lessons and experiences all came from being on a team. When my Division 1 basketball career was over, my wife and I decided to start a real estate company. Our goal is to share the lessons we've learned thus far so that we can Help Others WIn.

Like most, we struggled our way through. We had ups and downs. We quickly realized that all the lessons we needed to grow our business, we learned through our own personal journey with sports. Now, after 20 years of being in business, we want to bring our successes and failures to the classroom. We aim to bring you interviews of people just like you.

Greatness is already inside you. Student of the Game podcast was created to help you Master the Fundamentals, Fall in Love with Practice, and Win in the Game of Life.