Episode 36

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Published on:

20th Sep 2024

Unlocking the Power of NIL: How Parents, Athletes, and Entrepreneurs Can Thrive

In this episode of the Student of the Game podcast, host Brad Noll sits down with his long-time friend, James O'Connor, to delve into the complexities of branding and personal branding in relation to the recent name, image, and likeness (NIL) regulations. James discusses, the ABCs of NIL, which helps in understanding the key aspects of these regulations. From highlighting the transformative potential of leveraging NIL for marketing and recruitment to pinpointing the roles of agents, banned industries, conflicts, disclosures, and more, James shares valuable advice for student-athletes, parents, small business owners, and anyone interested in the ever-changing landscape of college sports and branding.


Quote

  • "NIL is neutral. You can do good with money, you can do bad with money. Right? So many things in life are neutral. NIL is neutral.” -James O'Connor [06:41] 


  • "NIL encourages skills development outside of the chosen sport. If you have put your fundamentals into being able to grow the best grass, then you probably haven't had the time to create the best digital content, but partnering with a person who has the platform and the skills to do the content so that your end user can readily consume it as a win win.” -James O'Connor [36:14] 


 

Guest Bio

James O’Connor practices employment law by consulting with clients on

compliance matters and by advocating on behalf of clients in litigation matters.

He has extensive experience with asserting and defending insurance-related claims

and coached corporate clients through cybersecurity/data breach events. In the

Name Image and Likeness space, he has drafted NIL policies for universities and

marketing agreements for Student Athletes. He has been a registered civil mediator

for more than 13 years and has significant experience with negotiations of all kinds.





Timestamps

(00:00) Exploring Personal Branding Through Name, Image, and Likeness

(04:19) The Evolution and Impact of NIL in College Athletics

(17:39) Leveraging NIL Deals for Community and Business Growth

(24:08) Guiding Student Athletes Through NIL Opportunities

(28:29) Using Social Media to Help Others and Build Personal Brands

(37:30) Purdue Fort Wayne's Community Impact and Athletic Excellence

(40:56) Winning at Life Through Family, Career, and Community


Noll Team Real Estate

SINCE 2003, Noll Team Real Estate HAS BEEN HELPING PEOPLE IN THE FORT WAYNE AREA FIND THE FREEDOM TO LIVE THE LIFESTYLE THEY WANT.

DESPITE CHANGING MARKETS AND BUSINESS TACTICS, WE HAVE REMAINED TRUE TO THIS BETTER AND IMPROVED BUSINESS MODEL BY FOCUSING ON BUILDING RELATIONSHIPS AND SERVING OTHERS IN EVERYTHING WE DO.

WHATEVER STAGE OF LIFE YOU ARE IN, OUR GOAL IS TO PROVIDE YOU WITH THE WISDOM AND TOOLS NECESSARY WHEN BUYING OR SELLING A HOME. WE PUT YOU FIRST TO ENSURE AN ENJOYABLE AND PROFITABLE EXPERIENCE.


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About the Podcast

Student of the Game
Unlocking Success: Conversations with Entrepreneurs and Leaders to Inspire Your Journey
Welcome to the Student of the Game Podcast with host, Brad Noll, realtor, entrepreneur, and athlete. This season, Brad will bring you inspiring conversations with accomplished business leaders and entrepreneurs who will share their journeys to success. He will explore the challenges they've faced, the triumphs that made their efforts worthwhile, and the mentors who guided them along the way.
Join us this season as we learn from the best and work together to achieve success in life and business. Let's win TOGETHER.

About your host

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Brad Noll

I grew up a Coach's Kid. The locker room was my classroom. I had many successes personally in basketball, but that wasn't the most fulfilling. My best lessons and experiences all came from being on a team. When my Division 1 basketball career was over, my wife and I decided to start a real estate company. Our goal is to share the lessons we've learned thus far so that we can Help Others WIn.

Like most, we struggled our way through. We had ups and downs. We quickly realized that all the lessons we needed to grow our business, we learned through our own personal journey with sports. Now, after 20 years of being in business, we want to bring our successes and failures to the classroom. We aim to bring you interviews of people just like you.

Greatness is already inside you. Student of the Game podcast was created to help you Master the Fundamentals, Fall in Love with Practice, and Win in the Game of Life.